Judge the value of generative AI
Explain how generative AI differs from other AI, what drives its cost, and where prompts, grounding and RAG matter.






























AB-731 is a new Microsoft Certified exam for business decision-makers who guide AI change, and Microsoft says no code is expected. It covers generative AI’s business value, what Copilot, Copilot Studio and Foundry Tools can do, and adoption under governance. Microsoft expects experience leading adoption or change; the exam runs 45 minutes, and it states no renewal period.
Explain how generative AI differs from other AI, what drives its cost, and where prompts, grounding and RAG matter.
Map processes to Microsoft 365 Copilot, Copilot Studio and Foundry Tools, and pick a model that fits the need.
Establish responsible-AI principles and an AI council that guide strategy, oversight and policy.
Build an adoption team and champions program, anticipate barriers and costs, and choose Copilot license types.
We design this course ourselves. Microsoft runs the exam and issues the credential, and LUNARTECH is independent of Microsoft.
Leaders make better calls when they know what the technology really does. You separate generative AI from predictive and rules-based systems, learn how language models produce text, and see where they are strong and where they fail.
You build A one-page briefing that tells a leadership team what generative AI can and cannot do for them.
Results depend on what the model is told and what it can see. You learn how prompt wording changes output, how grounding ties answers to company data, and how retrieval-augmented generation works without writing code.
You build A set of prompts for one business process, with notes on how grounding changes the result.
AI projects that ignore cost lose support fast. You learn what makes usage expensive, from model size and token volume to hosting and data preparation, and how per-user and consumption pricing change a business case.
You build A cost estimate for one AI use case, with its assumptions and the points where cost could grow.
Copilot sits inside the tools people already use. You map real processes to Copilot’s capabilities in documents, mail, meetings and spreadsheets, and judge where it saves effort and where it does not.
You build A process map that marks where Microsoft 365 Copilot helps in one department’s week.
Some work needs an agent made for it. You learn what Copilot Studio lets a team build, how knowledge and actions shape an agent’s ability, and when to build one instead of using what is ready-made.
You build A specification for a business agent: its purpose, knowledge, actions and test questions.
When ready-made assistants are not enough, teams build on Foundry. You learn what Foundry Tools offer, how models differ in capability, cost and speed, and how to match a model to a need.
You build A model selection brief that compares options for one use case on capability, cost and speed.
Principles are only useful when someone applies them. You study the responsible AI principles, charter an AI council, and set the review and escalation steps that turn policy into decisions about real projects.
You build An AI council charter with its membership, decision rights and a review checklist for new use cases.
AI can expose data that was always reachable but rarely found. You see how data quality, access and privacy affect AI results, and which questions to put to security and compliance teams before a rollout.
You build A data and security checklist for approving an AI rollout in a department.
Technology does nothing until people use it. You assemble an adoption team, recruit champions in each area, plan communication and training, and set up the feedback loops that keep use growing.
You build A champions program plan with roles, training, communication and a feedback routine.
Adoption stalls on trust, skills and cost, not on features. You anticipate barriers, plan budget and Copilot license types, and choose measures that show whether the change is paying back.
You build A phased rollout and licensing plan with success measures for each phase.
One plan joins everything you have learned. You choose use cases, tools and models, set governance, plan adoption and show the cost and value, then present it to a leadership team.
You build A complete AI transformation plan for a sample organization, ready to take to its leadership.

Certifying body · Independent of LUNARTECH
Microsoft publishes its exam outlines and runs its certification program through Microsoft Learn. Exams are delivered through Pearson VUE, and Associate, Expert and Specialty credentials renew each year through a free, unproctored online assessment. LUNARTECH is independent of Microsoft.
Microsoft expects experience leading adoption or change management in a business setting, and familiarity with Microsoft 365 services, Microsoft Foundry and general AI capabilities.
Eleven modules, designed by LUNARTECH, at your own pace.
Microsoft runs the exam and issues the credential, so you register and book directly with them.
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No single job owns it. Here’s where each role leans hardest, and where its work ends up.
Pick the AI use case that pays back, not the loudest one. Value and cost drivers come first.
Business value, Copilot, Foundry
Executive leadership, Operations
Rollouts stall on people, not on licenses. A champions program gives adoption somewhere to start.
Copilot, Foundry, Adoption
Operations, Public sector
Someone has to own the AI rules before use spreads. Governance principles and a council give them a mandate.
Business value, Adoption
Executive leadership, Financial services
Adoption needs a plan for barriers, data and privacy. Name them early and budget for them.
Adoption
Retail, Public sector
AI plans need a case the board can follow. Business value is how you make it.
Business value, Adoption
Executive leadership, Public sector
Processes change when AI takes over a step. Adoption planning keeps the people side on track.
Business value, Adoption
Operations, Retail
Responsible-AI rules need a named owner. Governance is part of any rollout plan.
Adoption
Financial services, Public sector
Product teams choose which Microsoft AI tools fit a need. Knowing what each can do avoids a wrong turn.
Copilot, Foundry, Business value
Retail, Operations
Pick the AI use case that pays back, not the loudest one. Value and cost drivers come first.
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No. We design this course ourselves, around what the exam covers. Microsoft has no part in it, and you still register and book the exam directly with Microsoft.
45 minutes, proctored, in English, Arabic (Saudi Arabia), Chinese (Simplified), Chinese (Traditional), French, German, Indonesian, Italian, Korean, Japanese, Portuguese (Brazil), Russian, Spanish. The passing score is 700 or greater.
Microsoft expects experience leading adoption or change management in a business setting, and familiarity with Microsoft 365 services, Microsoft Foundry and general AI capabilities.
We last reviewed it on 5 November 2026, from Microsoft’s own pages. Details change, so check the official page before you book.
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Show you can lead AI adoption without writing code. Start with a free trial, or enroll in a plan and work through the course at your own pace. Microsoft runs the exam and issues the credential.
LUNARTECH is independent of the vendors and certifying bodies listed here. Their names, exam titles and marks belong to them, exams are run by them, and credentials are issued by them. Reviewed 5 November 2026. Catalogues change often, so confirm the details on the official page before you book.