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      About Featured

      AWS AI Business Strategist

      Prove you can lead AI adoption in a business. Strategy, value, governance and readiness, with no AWS service content.

      4.9 out of 5 for LUNARTECH, from 100+ reviews10,000+ students

      Partners and press
      Anthropic logo featuring a clean, modern font, symbolizing responsible AI development and innovation supported by LUNARTECH.NVIDIA logo representing industry-leading graphics processing, AI innovation, and cutting-edge computing technologies, integrated by LUNARTECH.Microsoft Azure logo with a sleek, minimalist design, symbolizing powerful cloud computing and AI capabilities integrated by LUNARTECH.White Google logo featuring an abstract swirl design. -| LUNARTECHOpenAI logo with a hexagonal geometric design next to the text 'OpenAI' in a clean sans-serif font. - LUNARTECH
      Anthropic logo featuring a clean, modern font, symbolizing responsible AI development and innovation supported by LUNARTECH.NVIDIA logo representing industry-leading graphics processing, AI innovation, and cutting-edge computing technologies, integrated by LUNARTECH.Microsoft Azure logo with a sleek, minimalist design, symbolizing powerful cloud computing and AI capabilities integrated by LUNARTECH.White Google logo featuring an abstract swirl design. -| LUNARTECHOpenAI logo with a hexagonal geometric design next to the text 'OpenAI' in a clean sans-serif font. - LUNARTECH
      Anthropic logo featuring a clean, modern font, symbolizing responsible AI development and innovation supported by LUNARTECH.NVIDIA logo representing industry-leading graphics processing, AI innovation, and cutting-edge computing technologies, integrated by LUNARTECH.Microsoft Azure logo with a sleek, minimalist design, symbolizing powerful cloud computing and AI capabilities integrated by LUNARTECH.White Google logo featuring an abstract swirl design. -| LUNARTECHOpenAI logo with a hexagonal geometric design next to the text 'OpenAI' in a clean sans-serif font. - LUNARTECH
      Entrepreneur logo showcasing startup and business innovation by LUNARTECH.Forbes logo representing a global leader in business, finance, and entrepreneurship insights, associated with innovation and industry expertise by LUNARTECH.Bloomberg logo symbolizing financial data and market analytics, integrated by LUNARTECH.Insider logo highlighting business and technology trends by LUNARTECH.
      Entrepreneur logo showcasing startup and business innovation by LUNARTECH.Forbes logo representing a global leader in business, finance, and entrepreneurship insights, associated with innovation and industry expertise by LUNARTECH.Bloomberg logo symbolizing financial data and market analytics, integrated by LUNARTECH.Insider logo highlighting business and technology trends by LUNARTECH.
      Entrepreneur logo showcasing startup and business innovation by LUNARTECH.Forbes logo representing a global leader in business, finance, and entrepreneurship insights, associated with innovation and industry expertise by LUNARTECH.Bloomberg logo symbolizing financial data and market analytics, integrated by LUNARTECH.Insider logo highlighting business and technology trends by LUNARTECH.
      Overview

      Strategy decides which AI projects get built. This exam tests the judgment behind that call.

      AI Business Strategist is a beta exam for business professionals who weigh AI investments, build cases and scale adoption. It tests strategic judgment, not AWS services, and needs no coding, AWS implementation or other AWS certification. Beta delivery began on 29 September 2026, with an Early Adopter badge for those certified by 15 February 2027.

      10Modules
      85Questions
      3Years valid
      8Roles
      What it tests

      Learn all the way down.
      Perform when it matters.

      Speak AI fluently

      Describe core AI concepts, choose suitable solution types, and apply generative AI ideas to real needs.

      Build the business case

      Align AI strategy with business goals, measure its value, and position it for competitive advantage.

      Govern and manage risk

      Apply responsible AI to decisions, set up governance structures and compliance, and direct risk mitigation.

      Lead the change

      Assess readiness, set data foundations, build workforce skills, and scale AI from pilots to the enterprise.

      Course outline

      Judge the AI investment,
      then lead the organization through it.

      10 modules59 lessonsSelf-paced

      We design this course ourselves. AWS runs the exam and issues the credential, and LUNARTECH is independent of AWS.

      You cannot weigh an investment you cannot describe. You learn the concepts and terms behind modern AI, including machine learning, generative models and agents, and what each can and cannot do for a business.

      • Machine learning, deep learning and generative AI
      • Large language models, prompts and context
      • Agents and automation
      • Why AI depends on data
      • Capabilities, limits and failure modes
      • Talking about AI with technical teams

      You build A briefing note that explains five AI concepts in language an executive team can use.

      Not every problem needs the same tool. You compare predictive, generative and agentic approaches, decide between buying, building and customizing, and match techniques to business needs without writing code.

      • Predictive versus generative versus agentic
      • Buy, build or customize
      • Prompting, retrieval and fine-tuning at a business level
      • Matching solution types to business problems
      • Vendor and platform evaluation criteria
      • Reading technical proposals critically

      You build A decision matrix that selects a solution type for five business problems.

      AI strategy begins with the company’s goals, not with a tool. You identify opportunities, rank them by value and feasibility, and turn them into a roadmap with owners and sequence.

      • Starting from business goals and constraints
      • Finding and listing AI opportunities
      • Prioritizing by value, feasibility and risk
      • Sequencing a roadmap
      • Aligning strategy with leadership
      • Positioning AI against competitors

      You build An AI opportunity portfolio with a prioritized roadmap for one organization.

      Leaders fund what they can measure. You estimate costs and benefits, set baselines and metrics before a pilot starts, and show results in terms that finance and operations teams accept.

      • Costs: build, run, data and change
      • Benefits: savings, revenue and quality
      • Baselines and success metrics
      • Return on investment and payback
      • Attributing results to the AI initiative
      • Presenting a case to a skeptical committee

      You build A business case with costs, benefits, metrics and a measurement plan for one use case.

      Responsible AI affects customers and staff in concrete ways. You apply fairness, transparency, accountability and human oversight to real decisions, and judge when an AI use should not go ahead.

      • Fairness and bias in business outcomes
      • Transparency and explanation to customers
      • Accountability and human oversight
      • Impact assessments for AI uses
      • Handling complaints and appeals
      • When to stop or redesign a use case

      You build A responsible AI assessment of one proposed use, with decisions and conditions.

      Without structure, AI use spreads unseen. You set up committees, policies and roles, map regulatory duties, and keep a risk register that covers models, data, vendors and misuse.

      • Governance structures and decision rights
      • AI policies and acceptable use
      • Regulatory and contractual obligations
      • Risk identification and the AI risk register
      • Third-party and vendor risk
      • Incident handling and review

      You build A governance framework with roles, policies and a risk register.

      Many AI plans fail on the ground they stand on. You assess maturity in data, infrastructure, security and skills, and set the foundations a project needs before it starts.

      • Readiness and maturity assessment
      • Data ownership, quality and access
      • Infrastructure and platform decisions
      • Security and privacy foundations
      • Skills and capacity gaps
      • Closing gaps in sequence

      You build A readiness assessment with a gap list and a plan to close each gap.

      People decide whether AI is used well. You plan communication, training and role changes, address resistance, and measure adoption so that tools reach daily use.

      • Change management for AI adoption
      • Communicating purpose and limits
      • Training programs by audience
      • Addressing resistance and fear
      • Changing roles and workflows
      • Measuring adoption

      You build A change and skills plan for one department adopting an AI tool.

      A pilot that works once proves little. You design pilots with clear exit criteria, decide what scaling requires in operations and funding, and build the structures that keep AI work consistent across teams.

      • Designing pilots with exit criteria
      • From pilot to production requirements
      • Operating models and centers of excellence
      • Funding and ownership
      • Reusing platforms and patterns
      • Reviewing and retiring AI systems

      You build A scaling plan that takes one pilot to enterprise use, with owners and funding.

      Bring the whole subject together in one proposal. You choose a use case, justify the investment, plan governance and change, and present it as you would to the leaders who must approve it.

      • Choosing and framing the opportunity
      • Building the case and the risk view
      • Planning readiness, change and scale
      • Anticipating objections
      • Presenting the proposal

      You build A complete AI proposal covering strategy, value, risk, readiness and scaling.

      Issued by
      AWS

      Certifying body · Independent of LUNARTECH

      AWS

      Amazon Web Services runs this program itself. Exams are taken at Pearson VUE test centers or online with a proctor, and certifications last three years, renewable by passing the latest exam. List prices rise from Foundational to Professional and Specialty. LUNARTECH is independent of Amazon Web Services.

      How you get there

      Top-tier roles go to people who can do the work.
      Here’s how you get there.

      Know where you start.

      No coding, AWS implementation or other AWS certification required. AWS recommends 6 months working with or alongside AI initiatives.

      Work through the course.

      Ten modules, designed by LUNARTECH, at your own pace.

      Sit it with AWS.

      AWS runs the exam and issues the credential, so you register and book directly with them.

      Support

      Support at every stage.
      You won’t be working through this alone.

      Before you start

      Try it first.

      A 3-day free trial opens a selection of the content. Your card is only charged once it ends.

      While you learn

      Mentors within reach.

      Stuck on a concept? Reach out to a mentor whenever you need help.

      While you learn

      One-on-one sessions.

      On the yearly plan, one-on-one sessions give you dedicated support.

      Any time

      A team behind you.

      Write to info@lunartech.ai at any point, from your trial onwards. If your employer is funding you, we’ll set it up with them directly.

      All the way through

      A schedule that fits around your life.

      Your own paceFrom anywhereAt any hour

      After the last lesson

      Stay in the network.

      Your alumni network stays with you: ongoing support, opportunities and industry insight.

      Career support

      Career support, past the last lesson. Coaching, a sharper resume, real interview preparation and the people to know.

      Career direction

      Tailored coaching helps you decide where to aim and how to get there.

      Course · 1 hourLaunching Your Data Science Career

      Strong portfolio

      Hands-on projects become work you can show, not just claim.

      Course · 60 hoursBuild Your Data Science Portfolio

      Resume and profile

      Personalized refinement, so what you send says what you can actually do.

      Course · 10 hoursPersonal Branding for Professionals

      Interview preparation

      Preparation for the questions that decide it, so you walk in ready.

      Course · 12 hoursMaster Deep Learning Interviews: 50 Q&A

      Network and search

      Connections with industry leaders, and an alumni network that stays with you.

      Course · 40 hoursData Science Career Playbook
      Reviews

      Real stories from the community.

      4.9out of 5, from 100+ reviews
      LUNARTECH Academy has been the most empowering learning experience of my life, giving me a clear, structured path from the absolute basics to building real-world AI systems with confidence.
      Farnia GhanizadehSerajAI Engineer
      Your page is fantastic. As a bachelor’s student in Data Science now accepted for a master’s at UConn, your work has been a real source of motivation.
      Mahmoud A.Data Scientist
      The programme’s clear, bite-sized content and practical projects dramatically improved my speed from fuzzy idea to MVP and my ability to communicate AI value. I followed the system, and it works.
      Rod MorrissonHead of Data Science & AI
      I really appreciate your teaching style and the way you break down complex topics. It has been incredibly helpful.
      Narine P.Data Analyst
      After years working mainly with R for econometrics, I found your Python machine learning course a refreshing and engaging way to learn Python.
      Raphael J., PhDQuantitative Analyst
      As a Data Science graduate, I want to thank you for the effort you put into making videos to support growing data scientists.
      Stanley M.AI Engineer
      I’ve been following your work since taking your machine learning course, and I’m impressed by your practical approach to applying AI.
      Sai Eshwar G.Data Scientist
      Why choose us

      Built around how you actually learn.

      One standard behind every course, from the first lesson to long after the last.

      Hands-on practice

      Apply every idea to real problems, so it becomes something you have used, not only seen.

      Industry-aligned curriculum

      We keep courses current with the tools, techniques and skills the field asks for.

      Flexible learning

      Study at your own pace, from anywhere, at any hour.

      Certificate of completion

      Finish the course and earn a certificate that shows what you have learned.

      Focus on your success

      Personalized learning plans and support structures carry you through the hard parts.

      Lifetime alumni network

      Stay connected after you finish, with ongoing support, opportunities and industry insight.

      Your certificate

      It doesn’t raise its voice. Neither will you.

      Finish a LUNARTECH course and its certificate is issued in your name, under our signature. AWS’s credential comes from AWS, when you pass its exam.

      A sample, for a course in the Academy. Only yours carries your name.
      Pricing

      This course comes with the membership.
      So does everything else.

      One membership opens every course, certification, workshop and masterclass in the Academy. Every plan starts with a 3-day free trial. You register and book the exam directly with AWS.

      3 days free, then $29.97 a month. Your card is only charged once the trial ends.

      Included in every plan

      • Every course in the Academy
      • Every certification course
      • Workshops and masterclasses
      • A certificate of completion
      • A 3-day free trial
      • Learning at your own pace
      • The lifetime alumni network
      • Upgrades at any time
      In practice

      Eight roles.
      One credential across them all.

      No single job owns it. Here’s where each role leans hardest, and where its work ends up.

      1. 01AI literacy
      2. 02Strategy
      3. 03Governance
      4. 04Readiness
      • Picking the right AI use case is the hard part. Value measurement keeps it honest.

        AI literacy, Strategy, Readiness

        Enterprise strategy, Retail and commerce

      • Pilots stall without data and people in place. Readiness work comes before scale.

        Readiness, Governance

        Enterprise strategy, Financial services

      • Boards ask about ROI and risk together. Strategy and governance answer both.

        Strategy, Governance

        Consulting, Healthcare

      • Customers want a business case, not a demo. Frame AI in terms of their goals.

        AI literacy, Strategy

        Retail and commerce, Financial services

      • New AI ideas need a case someone can fund. Readiness shows which ones the business can absorb.

        Strategy, Readiness

        Enterprise strategy, Retail and commerce

      • Governance sets limits before AI reaches customers. Policy has to match how teams really use it.

        Governance

        Financial services, Healthcare

      • Business cases rest on numbers you can defend. Analysts show which AI use cases carry real value.

        Strategy, AI literacy

        Retail and commerce, Enterprise strategy

      • Adoption stalls when people are not ready. Readiness work covers skills, data and process.

        Readiness, Strategy

        Enterprise strategy, Healthcare

      • Enterprise strategy
      • Consulting
      • Financial services
      • Healthcare
      • Retail and commerce
      Product Manager

      Picking the right AI use case is the hard part. Value measurement keeps it honest.

      Over 10,000 students trust LUNARTECH

      LUNARTECH gives you the skills
      to learn, build, create and lead.

      Engineers

      Understand systems all the way down. Build the ones others rely on.

      Scientists

      Understand what the data says. Build models that hold up.

      Researchers

      Understand the papers. Build on them, and take the work further.

      The field

      Anyone can use AI.
      Few can engineer it. This is where that starts.

      +340%growth in open roles requiring AI skills

      Data source: Stanford AI Index 2026 & 2024 (Lightcast data), Indeed Hiring Lab, Hacker News “Who’s Hiring”. Aug–Nov 2026 (dashed) is an estimate from the trend.
      Roles and pay

      ~35,000 open roles right now

      Open roles: Built In, Greenhouse, LinkedIn.
      Typical salaries: Glassdoor, Levels.fyi, Payscale, Indeed, Ravio, JobRise, U.S. BLS. Military: 2026 U.S. basic pay, drone officers with aviation incentive pay.
      Updated November 2026.

      FAQ

      Frequently asked questions.

      Need help? These answers cover most of what people ask before they start.

      No. AWS issues it. LUNARTECH is independent of AWS, and its names and marks belong to it. When you finish a course of ours, you earn a LUNARTECH certificate of completion for that course.

      No. We design this course ourselves, around what the exam covers. AWS has no part in it, and you still register and book the exam directly with AWS.

      85 questions, test center or online, in English, Japanese. The passing score is 700 of 1000.

      Beta exam open for registration.

      No coding, AWS implementation or other AWS certification required. AWS recommends 6 months working with or alongside AI initiatives.

      3 years. Pass the latest exam for 3 more years.

      We last reviewed it on 5 November 2026, from AWS’s own pages. Details change, so check the official page before you book.

      Our 3-day free trial gives you access to a selection of content in the bootcamps, courses and materials, so you can experience the value of our content first-hand. This includes comprehensive learning materials and interactive sessions. You won’t be charged during this period, though we require your credit card details at the start to ensure a seamless transition should you choose to continue.

      Yes, entering your credit card details is a necessary step to begin your free trial. The process is entirely secure, and we ask for it to provide a seamless transition to a paid subscription if you decide to continue beyond the trial. You will only be charged after the trial period ends, with full access to our content based on the plan you choose.

      After your 3-day free trial you gain access to the full breadth of our content, depending on the subscription plan you choose. We offer free trials for our monthly, bi-annual and annual plans, and each plan provides a different scope of access and benefits.

      If your employer has agreed to fund your learning, in part or in full, please contact us at info@lunartech.ai. We’ll work with you and your employer to set up everything needed for your subscription.

      Yes. Our support remains strong both during your free trial and after you subscribe. Reach the team at info@lunartech.ai with any question, whether you’re onboarding, navigating your trial, or need help as a member. Subscribers to the yearly plan also receive dedicated support in one-on-one sessions.

      You can upgrade your plan at any time during your subscription. Downgrading is not available for bi-annual or annual plans, but you can cancel and then choose a new plan that suits you better. For bi-annual and annual plans we also offer payment in instalments; please reach out to learn more.

      The course

      Build the skills behind AI Business Strategist.

      Prove you can lead AI adoption in a business. Start with a free trial, or enroll in a plan and work through the course at your own pace. AWS runs the exam and issues the credential.

      10 modulesSelf-pacedIssued by AWSReviewed 5 November 2026

      LUNARTECH is independent of the vendors and certifying bodies listed here. Their names, exam titles and marks belong to them, exams are run by them, and credentials are issued by them. Reviewed 5 November 2026. Catalogues change often, so confirm the details on the official page before you book.